Introducing The Frontier Wool Shirt  a heavyweight, 80% recycled wool shirt built for those who value warmth, heritage, and honest craftsmanship. Designed and made in the UK, this flannel shirt is rugged, timeless, and made to last, giving new life to recycled wool that would otherwise have ended up in landfill.

Whether you’re exploring the outdoors, working hard, or simply embracing a more sustainable lifestyle, the Frontier Shirt is your daily go to companion.

In a world where fast fashion wreaks havoc on our planet and underpaid labour is the norm, we’re taking a stand.
Most garments today are built to fail, cheaply made, disposable, and destined for landfill after a single season. But it wasn’t always this way. Once, clothing was crafted to endure. It was made to be repaired, cherished, and passed down.

The Frontier Wool Shirt was born from that tradition. Built to be rugged, robust, and timeless, it’s made to thrive where lesser garments falter, keeping you warm, protected, and ready for whatever the wild brings.

We believe this isn’t just a shirt. It’s a rebellion against disposability, a piece of heirloom quality built for a lifetime of adventure.

Features & Specs

Material: 80% recycled wool, 20% other natural fibres

Fit: Tailored, fitted silhouette. Sizes are designed to fit over a base layer. 

Collar: Turnover collar for classic rugged style

Cuffs: Buttoned for adjustable comfort

Pockets: Two chest pockets for function & style

Origin: Made in the UK

Sustainability first: 80% of the wool comes from reclaimed materials, rescued from landfill.

Made in the UK: Every shirt is responsibly crafted by local artisans, supporting small business, and helping breath life into small industries like the good old days.

Designed to last: Heavyweight wool, fitted cut, turnover collar, buttoned cuffs, and two chest pockets.